19
cute hand warmer
Skip itSoft demand (-81.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,814.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$10.02–$16.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 137K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Growth
Bad-81.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand