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custom football
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Price range
Incredible$16.01–$59.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+26.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,436.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 65K searches
Signals Low Review Barrier