37
cuddy floating cooler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+299.6%90-day search growth — must beat 0% to launch
Review moat
Great304.2avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay$218.44avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 42K searches
Price range
Bad$52.34–$287.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand