44
crossbow scope
Skip itPrices mostly outside the sweet spot ($19.94–$1072.76) — this niche doesn't clear our bar today.
Review moat
Great257.03avg incumbent reviews — the moat a new listing must climb
Market size
Good$768K$768K/yr · 415K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$183.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.94–$1072.76cheapest to priciest tracked listing — scored on the share inside $15–$100