52
cricket ball
Worth a lookShows beatable incumbent ratings (4.0★), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$22.40avg listing price — sweet spot $15–$100
Price range
Great$6.09–$62.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great421.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$126K$126K/yr · 144K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals Quality Gap