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crawfish table
Skip itSoft demand (-47.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great139avg incumbent reviews — the moat a new listing must climb
Avg price
Good$113.39avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$9.37–$170.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$25K$25K/yr · 74K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.9%90-day search growth — must beat 0% to launch