32
coyote cannon ir light
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great160.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$131.52avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$15.99–$267.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 28K searches
Growth
Bad-52.6%90-day search growth — must beat 0% to launch