20
coros pace 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$156.92avg listing price — sweet spot $15–$100
Review moat
Okay2,550.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 6% kills the launch gate
Price range
Bad$77.83–$210.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 29K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand