65
cooler
Launch itA $20.3M/yr market growing +135.2% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$20.3M$20.3M/yr · 20.7M searches
Growth
Incredible+135.2%90-day search growth — must beat 0% to launch
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$83.09avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.48–$317.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,328.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale