59
cooler lock
Worth a lookShows a sweet-spot price point ($27.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.13avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Great+64.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$6.52–$159.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,653.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$129K$129K/yr · 90K searches