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cooler drain plug
Worth a lookShows demand growing +147.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+147.5%90-day search growth — must beat 0% to launch
Review moat
Great419.12avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.20–$26.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.00avg listing price — sweet spot $15–$100
Market size
Bad$48K$48K/yr · 87K searches
Signals Trending