47
cool outdoor stuff
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.29avg listing price — sweet spot $15–$100
Price range
Great$9.04–$62.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+71.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,811.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 147K searches