53
cones for kids obstacle course
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a small market ($57K/yr) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good920.21avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.02–$30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 63K searches
Signals No Dominant Brand