36
colored ping pong balls
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Price range
Good$4.13–$46.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,539.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 135K searches
Competition
Bad76%top-5 click share — a locked-up shelf