66
collapsible stool
Launch itA $2.2M/yr market growing +20.1% this quarter with returns at 3.0% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 3.0M searches
Avg price
Incredible$23.93avg listing price — sweet spot $15–$100
Price range
Great$10.00–$46.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,925.93avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand