50
collapsible lantern
Worth a lookShows a sweet-spot price point ($50.56 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Avg price
Great$50.56avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good786.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Price range
Okay$14.20–$248.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$165K$165K/yr · 135K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price