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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 62Conversion 96Competition 16Returns 46Price range 87Avg price 86Brand share 10Review moat 84Quality gap 38

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$13.60–$26.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$19.54

avg listing price — sweet spot $15–$100

Review moat

Great328.18

avg incumbent reviews — the moat a new listing must climb

Growth

Good+39.6%

90-day search growth — must beat 0% to launch

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 17K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

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