48
climbing chalk
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.56avg listing price — sweet spot $15–$100
Market size
Good$630K$630K/yr · 477K searches
Price range
Good$1.86–$30.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,860.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality