63
clickers
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great$4.88–$70.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+71.3%90-day search growth — must beat 0% to launch
Review moat
Good1,172.7avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 275K searches
Signals No Dominant Brand