59
clear hockey tape
Worth a lookShows searches that convert (22.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible22.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$21.04avg listing price — sweet spot $15–$100
Price range
Great$4.38–$55.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good646.43avg incumbent reviews — the moat a new listing must climb
Market size
Good$582K$582K/yr · 123K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-24.0%90-day search growth — must beat 0% to launch