26
cj stroud
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible22.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$47.84avg listing price — sweet spot $15–$100
Price range
Great$12.37–$105.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.3%return rate — above 5% kills the launch gate
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.9★avg incumbent rating — lower means beatable quality
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Market size
Bad$8K$8K/yr · 13K searches