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cincinnati reds
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$25.30avg listing price — sweet spot $15–$100
Price range
Great$7.88–$93.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good661.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Okay$204K$204K/yr · 673K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Returns