69
chum bag
Worth a lookShows a thin review moat (57 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible57.17avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.47avg listing price — sweet spot $15–$100
Price range
Great$6.31–$99.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+84.1%90-day search growth — must beat 0% to launch
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 39K searches