45
chiefs license plate
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.54avg listing price — sweet spot $15–$100
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Good$4.51–$36.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,587.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$23K$23K/yr · 28K searches