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chiefs dog jersey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$13.32avg listing price — sweet spot $15–$100
Growth
Good+28.1%90-day search growth — must beat 0% to launch
Price range
Good$7.37–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,259.47avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns