27
chi machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,287.14avg incumbent reviews — the moat a new listing must climb
Market size
Good$368K$368K/yr · 96K searches
Avg price
Okay$221.45avg listing price — sweet spot $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 6% kills the launch gate
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$114.21–$357.90cheapest to priciest tracked listing — scored on the share inside $15–$100