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chest strap
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Price range
Great$5.87–$96.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.95avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay$178K$178K/yr · 194K searches
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Okay3,599.18avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf