50
cheap tennis balls
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Avg price
Good$114.52avg listing price — sweet spot $15–$100
Review moat
Good951.91avg incumbent reviews — the moat a new listing must climb
Market size
Good$407K$407K/yr · 1.1M searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$21.65–$391.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price