42
chalk ball
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.55–$30.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Review moat
Okay2,194avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 64K searches