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catfish rig
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+89.5%90-day search growth — must beat 0% to launch
Review moat
Good641.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.26avg listing price — sweet spot $15–$100
Price range
Good$8.74–$25.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$197K$197K/yr · 858K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand