48
catfish reel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$87.85avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,731.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay$245K$245K/yr · 527K searches
Price range
Okay$21.86–$212.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price