63
catfish hooks
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+117.2%90-day search growth — must beat 0% to launch
Competition
Great23%top-5 click share — an open shelf
Review moat
Good640.23avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$3.96–$35.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.11avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 132K searches
Signals Trending