45
catchers mask
Skip itPrices mostly outside the sweet spot ($25.10–$411.93) — this niche doesn't clear our bar today.
Review moat
Great234.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$133.18avg listing price — sweet spot $15–$100
Market size
Good$550K$550K/yr · 263K searches
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.10–$411.93cheapest to priciest tracked listing — scored on the share inside $15–$100