Skip to content
46

carolina panthers shirt

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 42Conversion 10Competition 93Returns 20Price range 89Avg price 95Brand share 73Review moat 52Quality gap 27

Avg price

Incredible$25.13

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$9.82–$75.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good1,412.07

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$38K

$38K/yr · 197K searches

Products