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carabiner
Launch itA $5.4M/yr market growing +27.4% this quarter with returns at 1.9% — clears our launch bar.
Market size
Incredible$5.4M$5.4M/yr · 7.7M searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Price range
Good$5.33–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Review moat
Bad4,057.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality