57
car blanket
Worth a lookShows a sweet-spot price point ($34.21 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$34.21avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$6.37–$127.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Market size
Okay$252K$252K/yr · 640K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,178.86avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand