39
cap weights
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$301K$301K/yr · 303K searches
Avg price
Good$171.29avg listing price — sweet spot $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,406.08avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$31.64–$1218.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand