42
cap weighted vest
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.44avg listing price — sweet spot $15–$100
Growth
Good+51.6%90-day search growth — must beat 0% to launch
Price range
Good$15.24–$164.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,868.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 51K searches
Brand share
Bad94%top-5 brand share — brand-locked demand