38
canvas sleeping bag
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$83.60avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Price range
Okay$39.16–$187.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,513.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$171K$171K/yr · 162K searches
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand