35
canned heat
Skip itSoft demand (-63.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.21avg listing price — sweet spot $15–$100
Price range
Great$11.61–$86.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,664.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$81K$81K/yr · 64K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-63.8%90-day search growth — must beat 0% to launch