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camping stove

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Soft demand (-11.9% this quarter) — this niche doesn't clear our bar today.

Market size 99Growth 19Conversion 23Competition 51Returns 40Price range 39Avg price 85Brand share 41Review moat 28Quality gap 30

Market size

Incredible$6.9M

$6.9M/yr · 5.1M searches

Avg price

Great$73.83

avg listing price — sweet spot $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Price range

Okay$11.22–$231.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,728.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Search terms