45
camping fork
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Review moat
Good988.77avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.04–$23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$61K$61K/yr · 49K searches
Brand share
Bad95%top-5 brand share — brand-locked demand