50
callus ball
Worth a lookShows beatable incumbent ratings (3.4★), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible4.81avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$61K$61K/yr · 77K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.70–$14.95cheapest to priciest tracked listing — scored on the share inside $15–$100