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byu shirt
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$15.63–$48.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.02avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Okay2,432.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 66K searches
Signals High Returns