44
burn machine
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Review moat
Great161.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$66.05avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 6% kills the launch gate
Price range
Good$35.53–$157.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$67K$67K/yr · 53K searches