53
buoyancy swim shorts
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but high returns (12.7%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$53.68avg listing price — sweet spot $15–$100
Review moat
Good555.15avg incumbent reviews — the moat a new listing must climb
Growth
Good+53.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$11.35–$146.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 80K searches
Returns
Bad12.7%return rate — above 5% kills the launch gate