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bump helmet
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Incredible85avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$151.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$17.15–$286.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$52K$52K/yr · 173K searches
Growth
Bad-31.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale