40
buffalo bills shirt
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$44.51avg listing price — sweet spot $15–$100
Price range
Great$8.75–$120.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$329K$329K/yr · 786K searches
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,942avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Returns