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broncos socks
Skip itSoft demand (-65.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.42avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$9.28–$53.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,181.68avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$93K$93K/yr · 133K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-65.7%90-day search growth — must beat 0% to launch