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broncos shirt
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.41avg listing price — sweet spot $15–$100
Price range
Great$9.96–$106.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,434.72avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 222K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-64.5%90-day search growth — must beat 0% to launch